Going Al Fresco… good idea or logistical nightmare?

With summer just around the corner, it’s inevitable that clients will start looking to the great outdoors for new and exciting venues for their events. Over the last couple of years, there has been a real increase in companies wanting to explore the possibilities of hosting an event in the open air rather than the limits of four walls.

Millennials have been a huge driver in this transition, as they are no longer satisfied with sitting in a conference room and instead are demanding experiences that build memories. Businesses are therefore looking for ways to create these unforgettable experiences.

The outdoors can create unique opportunities and really challenge the norm of traditional conference style events. There are so many great spaces to choose from, whether it’s for a large event in a park or stadium with a festival feel, to something more unique and intimate such as a secret garden party in a courtyard or rooftop.

The key to outdoor events is to make sure it makes sense and links back to the event objectives and theme. Knowing the agenda and making sure the space and the content fits, will help craft a well thought out event. Be creative in highlighting the character of the outdoor setting and you can create a truly impactful event.

All that said, outdoor events present a whole new set of challenges, complications and logistical concerns. Event organisers really shouldn’t underestimate the complexities that come with planning an outdoor event.  From the electric infrastructure to the extensive health and safety requirements an, event agencies and organizers really do have their work cut out for them.

Essentially you are starting with a completely blank canvas and must think of everything, from catering and toilets to parking and accommodation. All these elements come with major health and safety requirements. It’s not just about the electrical infrastructure, lighting and sounds, but also questions around whether you will be allowed glasses or plastic cups, sound pollution curfews and on-site security.

Of course, there are some things you just can’t control, especially in the unpredictable climates of the UK… the weather. This is probably the largest factor that prohibits us from making the most of some of the incredible outdoor venues the country has to offer. However, that doesn’t have to stop you. Creative agencies are always able to push the boundaries of what is possible and, on some occasions, have successfully brought the outside in. There really are no limits to exploring the outdoors when it comes to live events.